Why use social media for business? This question probably crossed the minds of millions of small business owners — especially those with brick-and-mortars who mostly rely on word of mouth or other traditional marketing methods.
Why use social media for business? Because that’s where your prospects go when they are looking for information or recommendations on product or services.
However, before you start marketing your business on social media, you need to make sure that you have a firm marketing strategy in place. Having a carefully thought out plan will not only save you time and money, but it will help you qualify what your goals are.
With your marketing strategy, you need to consider your prospects, your competition, as well as your business strengths and weaknesses. Determine your revenue goals, including the number of leads required to convert to sales for you to achieve your goals.
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Using social media can be much more effective and much less expensive for small businesses than traditional marketing methods, so consider the full range of social media marketing channels for your business.
Nowadays, not only do you want an attractive business website. You’ll also want to consider adding a blog to enhance the availability of information and help engage your customers and attract new prospects.
You want to add quality content and post information as needed. Doing this will help you to be perceived as a leader in your industry. Your potential clients will want to turn to you when they need information about the products or services that you offer.
There are numerous social media marketing sites out there which include platforms such as YouTube, Twitter and Facebook. Using these social media sites will not only help you grow your business but would also help you save money.
Facebook alone has over 500 million users. Together with tools that allow you to target potential customers and prospects through keywords or geographical locations. They are making it easy to understand why many businesses are turning to social media.
Social media makes it easy to control your advertising spend which is crucial for small and large businesses alike. Setting up a business page is free, and you can attract people to like your page, allowing them to engage and follow your business.
Social media also gives you the ability to share photos, videos discussions and even events.
Using Twitter, you can monitor and even listen to your customers and prospects to learn what their concerns might be. Knowing their concerns alone can provide valuable marketing information that you couldn’t pay for.
You can also tweet about your business and work on developing your list of followers that share a common interest in your products or services.
LinkedIn has a business networking platform focused on networking with professionals. With LinkedIn, you can join groups with similar interests, and these groups can be a source of potential clients.
Some people would rather watch and read, then talk.
You can also use YouTube to promote your business through videos or PowerPoint presentations, saved as videos. Doing this helps you present your product or services to potential prospects that you may have never met through the traditional marketing methods.
Finding a forum that appeals to your prospects is a great way to connect. Become a valued member, with thoughtful postings, and forum users will think of you when they need your products or services. Traditional methods can be useful, but be sure to consider cost-effective social media marketing channels as an inexpensive and engaging way to promote your business and generate leads, and convert leads to sales.
Why use social media for business?
Go Digital Promotions (Pty) Ltd is a Digital Marketing Agency based out of Robertson South Africa.
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