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Building a website for your business, that not only looks professional but is also optimised for search engines as well as conversion can give you an edge over your competitor. Whether you have products to sell, specialised services to render or brand to promote a website integrated with social media and email marketing can open up new possibilities and grow your business exponentially.
It’s time to boost your business and take it to the next level – presence on the internet. Now that you are set to start building a website for your business, where do you begin? We will take you through a few necessary steps to get you going on your first website.
Related: An Introduction to Email MarketingA platform is a base on which your website will stand. For newbies and those with some knowledge of websites and hard code, WordPress is the most popular platform (CMS). It is used by over 50% of all sites.
Easy to use since most of the work is done for you by a community of developers. Other platforms include Joomla, Drupal, Shopify, to mention a few. For someone whos just starting, WordPress.org comes highly recommended.
What will you call your site? What is your niche market? What are your key objectives? Use the answers to these questions to come up with a name. Write down several and then check online to see if the one you want is available. It might take you a while to find one you like that no one else has chosen.
Keep it as short as possible, so it’s easy to remember and associate it with your brand. Purchasing a domain name may cost a few bucks, but it’s worth having a name unique to your brand.
It is impossible to have a website without a hosting service. The host server is where your data will be stored. Depending on how much content you plan on publishing now and in the future, it might be worth investing a few more bucks a month to prevent any downtime – your site from crashing or getting turned off.
Free web hosting services usually don’t provide enough bandwidth for a major business website.
Before you begin to put together your website in cyberspace, it needs to be put together on paper. Using a simple design, sketch out your pages: headers, content, images and positioning of these elements.
Also, include which pages will link to other pages, how they will link, pulldown menu options and the like. Knowing how you want it to look goes a long way to getting it a quality product.
WordPress.org makes it easy to install its website program on your computer. It offers one-click installation. You can then log into the content management system and look around to see how to set up pages, edit and upload content and more. There are many options with WordPress.
For those who know how to code, you can use HTML or CSS to change the pages to look like you want them to. HTML can be used in a simple text editor to get your content to show up the way that you want it.
WordPress offers options for free themes for design templates to start your site. A variety of options are available, so take some time to peruse them. If you don’t like it, you can always change it.
Are you ready to start Building a Website for Your Business South Africa? Here are six steps designed to get you started building a website for your business!
Go Digital Promotions blog author. With excellent knowledge in the field of Digital Marketing.
Go Digital Promotions (Pty) Ltd is a Digital Marketing Agency based out of Robertson South Africa.
Keep up with the digital marketing content, trends, tips and tricks in the ever changing world of Digital Promotions and Internet Marketing.
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