7 Essential Elements for a Successful Business Website

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There is nothing simple about designing a successful business website. Anyone using the internet on a regular basis, whether for work or for personal matters, instinctively evaluates each website he or she navigates through, judging each page on effectiveness and style.
Successful Business Website | Go Digital Promotions

Many business owners don’t know how to successfully establish an online presence for their business, which is why it is vital to bring in a skilled web design company that understands not only how to create a stunning website, but how to use it to generate leads and sales for your business. 

A successful business website should incorporate these 7 essential elements: 

High-Quality Content

Poorly written and executed content can reflect negatively on your company. Every piece of content on your website should be well thought out and be written or created with your specific audience in mind.

If you are a B2B (business to business) company, your content will generally be more formal, whereas a B2C (business to consumer) company will want to use content that addresses your audience in a more informal, personal tone.

Clean Design

Nothing will frustrate your audience more than a poorly designed website that’s cluttered with extraneous elements (flashing banners, popups). Your website should be clean, functional and straightforward so that your audience knows how to navigate and find what they need. 

It’s also crucial to be aware of colour theory and to use a palette that suits the message you are trying to convey. Blues, for example, tend to impart a sense of trust while darker tones give your business a more formal, serious appearance.

Search Engine Friendly

You can have the most stunning website design in the world, but if customers can’t find you, then your website may as well not even exist. 

Every piece of content on your website whether it’s an article or a sales page should include strategically placed keywords that are relevant to your business, such as Charleston Real Estate” – by using effective search engine optimization (SEO) techniques, your website will rank higher in Google and other search engines, making it easier for your target audience to find you. 

Establish Credibility

Your target audience will feel more comfortable doing business with you if they see social proof” of how great your products and services are. 

Your website should showcase any available social proof such as testimonials, reviews and comments.

Be Interactive

It’s not 1995 anymore. Customers now expect exciting, content-rich, interactive websites. To connect with your audience and keep them on your site as long as possible, incorporate interactive elements into your site such as audio, video, polls, contests and live chat support. 

It would help if you also encouraged interaction by integrating social media into your website, so that your audience can connect with you on Facebook, Twitter, YouTube, LinkedIn and other social media sites.

Encourage Action

Your website should be designed to accomplish specific goals beyond merely being a billboard for your company. If you are trying to generate new leads for your business, your web design needs to encourage users to take action by putting your capture forms front and centre and then enticing them to submit their information by offering incentives such as freebies or exclusive discounts.

Don’t Sell

If your website is one long, blatant, in-your-face sales pitch, then your audience is going to hit the back button and run to your competitor. Your web design should focus on delivering a positive visitor experience and establishing trust first. A great way to do this is to showcase free trials, quotes or samples. This soft-sell approach is a great way to get potential customers into your sales funnel without sounding like a door to door salesman.

Daylian Conradie

Daylian Conradie

Go Digital Promotions blog author. With excellent knowledge in the field of Digital Marketing.

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Founded in 2018, Go Digital Promotions (Pty) Ltd is a Digital Marketing Agency based out of Robertson Sout Africa.

Our services include but are not limited to Web Design, Social Media Management, Paid Advertising, Content Creation, Email Marketing, Facebook Messenger Marketing.

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