There are smart goals. And there are non-smart goals. Basically, non-smart goals are the kind that doesn’t fit the S.M.A.R.T. criteria. What does that mean? Well, for your goal to suit this criterion, it should meet the following:
Having S.M.A.R.T goals in place will assist you to achieve success much faster. You’re basically eliminating the fluff and focusing on what can help you accomplish your goals. You’d probably got to do some trial and error to seek out out what works best for your business, but you’d still be closer to your goals than if you decided to just ‘wing it.’
Not knowing for whom to create content has caused many content marketing strategies to fail. Quality will always trump quantity anytime.
And one of the simplest ways to ensure quality is knowing who your audience is. Armed with this information, you’ll create the type of content which will appeal the most to them.
It will be easier to present yourself as an authority because you identify so well together with your audience’s needs and their pain points. Fail to make an audience persona though, and you’ll be wasting all of your diligence for nothing.
Of course, the last ingredient to a successful content marketing strategy is that the content itself. When you create content that strikes a chord together with your audience, then it’ll be very easy to influence them to follow your call to action.
Your audience will see you as an authority, hence, it’ll be easier to convince them to hitch your list. They’ll be more likely to concentrate on your recommendations, and you’ll easily monetize your content by inserting your own products or other brands’ products you’re affiliated with!
Go Digital Promotions blog author. With excellent knowledge in the field of Digital Marketing.
Founded in 2018, Go Digital Promotions (Pty) Ltd is a Digital Marketing Agency based out of Robertson Sout Africa.
Our services include but are not limited to Web Design, Social Media Management, Paid Advertising, Content Creation, Email Marketing, Facebook Messenger Marketing.
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