Starting Up Your Facebook Social Ads

How Facebook Social Ads Work

Daylian enjoys and loves gardening, and this gets reflected on his Facebook profile. A successful Nursery wants to promote its range of organic fertilizers, so it purchases Facebook Ads. 

FACEBOOK use Insights, a powerful demographics tool, to place the Ad via a feed on Daylians profile, after extracting the information. Daylian is passionate about all things gardening and lives within a close geographical radius of the Nursery, so is a likely candidate to view their ads.

Since it’s his passion, Daylian always pays attention whenever there’s a gardening related graphics in an ad. He also notices the Nursery provides free delivery to people in his area, so he clicks the “Like” button and views the Ads. 

Facebook then finds other relevant ads using this specialized search data – voluntarily provided by Daylian – to place other gardening content in his Ad feed. (It also adds personal needs-related ads, since this was one of the keywords the ad used.)

However, there’s more: Daylian has over a thousand friends on Facebook. More than twenty of these friends are also connected to him via his gardening activities. They read that Daylian “likes” a local nursery and started following them. 

Trusting his judgment, they click on the link. You can immediately see by this example that the combination of converting a single stranger to a fan and having ads served by targeting specific interest increases your chances, as an Advertiser.

You are having your ads read by the right people.

Furthermore, assuming that a percentage of Daylian’s twenty-plus friends also read the geo-targeted Ad, 12 of them opted to purchase the organic fertilizer, but all of them clicked the “Like” button. 

Even with this hypothetical example, you can almost instantly see the potential for local businesses to reach a highly focused group of prospects more likely to convert and purchase. Before you know it, the Nursery has a real following.

However, like any data system online, there are rules, restrictions and random factors that can significantly inhibit or enhance their success.